Unit 20 + 24: Tasks

Learning Outcome 1 (Unit 20):  Know How Existing Advertising Campaigns Embed Advertisements Across A Range Of Media Products. Learning Outcome 2 (Unit 24):   Understand The Products That Are Produced Within And Across   Across Media Industries. P1 (Unit 20): Describe An Existing Media Advertising Campaign. Nike's 'Nothing Beats A LDNR' Campaign Aims and Objectives Nike's 'Nothing Beats A Londoner' campaign is an ongoing campaign which is trying to get as much of London's youth out of the house and active. They want to show the young people of today that they can do anything whether it is becoming a rapper to and athlete to a comedian. The reason that they decided to aim to get the youth of today thinking they can do anything is so that they don't get too immersed in technology. Technology nowadays is changing a lot of things in terms of what people do in their spare time. This even comes down to why they advertised it all across social media a...

Learning Outcome 1 (Unit 24): Understand The Products That Are Produced Within And Across Media Industries. P2 (Unit 24): Explain The Use Of Converging Technologies Within An Identified Sector. M1: Discuss How The Industry Has Utilised Developments In Technologies Digital Marketing: Social media and marketing channels that are used by media industries include Twitter, Instagram, FaceBook, viral teasers and websites are different types of digital marketing. This use of digital marketing has massively increased in the past few years due to so many more people being dependant on technology. This has helped different campaigns do better than they normally do as they are able to engage with a wider audience every year as more people are using the internet and social media etc to browse and then they see adverts for marketing and then are able to just click it and it comes up with the website for the company that are marketing their products that the person clicked on. ...

Learning Outcome 2 (Unit 24):  Understand The Behaviours, Skills And Attributes Necessary Within The Advertising Industry. P3 (Units 24): Describe What Skills Are Required For Differing Media Industry Job Roles. Advertising Job Roles: Account Director Account Executive Account Manager Advertising and Editorial Photographer Art Director Vlogger/Blogger Content Marketer Copywriter Creative Director Creative Technologist Developer Event Manger Graphic Designer Illustrator Junior Account Planner Media Buyer Media Planner Motion Graphics Designer Producer Researcher Senior Account Planner Web Content Manager Web Designer Art Director Account Executive Cameraman

Art Director Art directors need different professional and personal attributes to allow them to carry out their duties and to complete the wider responsibilities of their role. P4: Understand The Behaviours, Skills and Attributes Necessary Within The Advertising Industry The skills that an art director needs include: Good Communication Skills This is so that they can easily get their points across to who they need to speak to and how they translate things that they say to paper. Creative Skills They need these to have a vision of work that they want to do and to be able to achieve the goal. They also need this to fulfil their job in ensuring a high standard of visual execution across all media and campaigns. Time Management As a director, one would need to manage their time properly so that they can get everyone doing their job and put it all together by their deadline. Leadership Skills They need to be able to know where everyone should be and what stage of th...

Learning Outcome 2 (Unit 20):  Be Able To Plan A Cross Media Advertising Campaign To A Client Brief. P2 (Unit 20): Create A Plan For A Cross Media Advertising Campaign In Response To A Client Brief. Proposal Form-   The form is the appearance of a product including its properties and qualities. We want to make sure that 30- 40 year  old  adults can tell that the product is targeted towards them based on the  appearance  of our product. Even though people may think that our can design looks quite feminine and targeted towards the younger generation they are mistaken and it looks the way it does because we wanted to have a can design that gives adults a nostalgic feeling and makes them feel young again which is the main aim of our campaign. The liquid inside is a pinky/red colour to match the colour of  strawberry  laces, the main ingredient of the new soft drink. Genre of the product-  The genre of the product is soft drink...

P4: Create Production Materials To Be Used In The Original Media Product. This is our billboard advert. This advert is easy to read and it is clear that the product is PhizzWizzard and strawberry laces flavour. This is the magazine advert for PhizzWizzard. This does not have to have writing that is too big because it will be close up to people as they will be reading their magazine. However, you can clearly see the ad as it is a red page with a simple can and logos coming out of it so it is clear. This is our television advert. This is so that when it is on TV people clearly know what we are advertising. This stands out as on the client brief, it tells us to aim for people that are older to remind them of their childhood so it should make them feel young again. Mock ups: We gathered audience feedback to see if our products best suited them:

M3 (Unit 20): Explain How The Created Media Compoments Comply With The Codes And Conventions Of The Media Sector. There are different ways in which each of the adverts comply with the codes and conventions of the media sector. To start off, the magazine advert complies with mainly the slogan and logo. The slogan is the key to people knowing our brand and what we associate ourselves with. This is good because it also keeps with consistency other adverts that we may put out. We have followed this on the magazine as it is used on the top of the advert so when people see the advert they see the image and they they look to read it and read the slogan first as people read things from the top of the page to the bottom. The logo is the most important convention that will be used because the logo is on every single part of the business. This is included on the can, every advert, powerpoint, paperwork etc. This is done well on the magazine as we have it put on multiple times coming out of ...