Task 4: Personnel And Job Roles



Learning Outcome 2 (Unit 24): Understand The Behaviours, Skills And Attributes Necessary Within The Advertising Industry.

P3 (Units 24): Describe What Skills Are Required For Differing Media Industry Job Roles.
Advertising Job Roles:
  • Account Director
  • Account Executive
  • Account Manager
  • Advertising and Editorial Photographer
  • Art Director
  • Vlogger/Blogger
  • Content Marketer
  • Copywriter
  • Creative Director
  • Creative Technologist
  • Developer
  • Event Manger
  • Graphic Designer
  • Illustrator
  • Junior Account Planner
  • Media Buyer
  • Media Planner
  • Motion Graphics Designer
  • Producer
  • Researcher
  • Senior Account Planner
  • Web Content Manager
  • Web Designer
Art Director


Account Executive


Cameraman

Comments

Post a Comment

Popular posts from this blog

Task 2: Discuss Technology

Image
Learning Outcome 1 (Unit 24): Understand The Products That Are Produced Within And Across Media Industries. P2 (Unit 24): Explain The Use Of Converging Technologies Within An Identified Sector. M1: Discuss How The Industry Has Utilised Developments In Technologies Digital Marketing: Social media and marketing channels that are used by media industries include Twitter, Instagram, FaceBook, viral teasers and websites are different types of digital marketing. This use of digital marketing has massively increased in the past few years due to so many more people being dependant on technology. This has helped different campaigns do better than they normally do as they are able to engage with a wider audience every year as more people are using the internet and social media etc to browse and then they see adverts for marketing and then are able to just click it and it comes up with the website for the company that are marketing their products that the person clicked on. ...
Read more

Task 1: Research Portfolio

Image
Learning Outcome 1 (Unit 20):  Know How Existing Advertising Campaigns Embed Advertisements Across A Range Of Media Products. Learning Outcome 2 (Unit 24):   Understand The Products That Are Produced Within And Across   Across Media Industries. P1 (Unit 20): Describe An Existing Media Advertising Campaign. Nike's 'Nothing Beats A LDNR' Campaign Aims and Objectives Nike's 'Nothing Beats A Londoner' campaign is an ongoing campaign which is trying to get as much of London's youth out of the house and active. They want to show the young people of today that they can do anything whether it is becoming a rapper to and athlete to a comedian. The reason that they decided to aim to get the youth of today thinking they can do anything is so that they don't get too immersed in technology. Technology nowadays is changing a lot of things in terms of what people do in their spare time. This even comes down to why they advertised it all across social media a...
Read more

Task 6: Planning The Adverts

Image
Learning Outcome 2 (Unit 20):  Be Able To Plan A Cross Media Advertising Campaign To A Client Brief. P2 (Unit 20): Create A Plan For A Cross Media Advertising Campaign In Response To A Client Brief. Proposal Form-   The form is the appearance of a product including its properties and qualities. We want to make sure that 30- 40 year  old  adults can tell that the product is targeted towards them based on the  appearance  of our product. Even though people may think that our can design looks quite feminine and targeted towards the younger generation they are mistaken and it looks the way it does because we wanted to have a can design that gives adults a nostalgic feeling and makes them feel young again which is the main aim of our campaign. The liquid inside is a pinky/red colour to match the colour of  strawberry  laces, the main ingredient of the new soft drink. Genre of the product-  The genre of the product is soft drink...
Read more